We Know This Much is Tru

Rooted In Our Core Values & Principles

TruRoots understands you want to know all about the ingredients they eat. Our focus on transparency extends to educating our customers about the practices our farmers use and how we source each of our high-quality products. 

We aim for authenticity in accurately and clearly representing what we do in doing our part to make the world a better place through our product offerings and sustainability efforts. 

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Our Basic Beliefs

As part of The J. M. Smucker Company, TruRoots is guided by the company’s Basic Beliefs regarding Quality, People, Ethics, Growth, and Independence. 

Ethics Ethics
Quality Quality
Growth Growth
Independence Independence
People People

These time-honored values and principles have been guiding the company’s decision-making and daily interactions with consumers, customers, employees, suppliers, communities, and shareholders for more than 120 years.

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Global Supplier Code of Conduct

We expect every supplier to conduct its business sharing our high standards of honesty, fairness, and ethics. All our suppliers abide by a Global Supplier Code of Conduct emphasizing our commitment to protect worker rights and safety while recognizing the cultural and legal differences found throughout the world.

Global Supplier Code of Conduct
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